Recently I seen a number of videos online from a Marketing professor, challenging the method and its overall effectiveness within the marketing mix. So I have decided to challenge that statement, by analysing and presenting exactly why it can be useful for some brands. Firstly, social media marketing is using social media sites such as … More “Why social media is not a waste of time for marketers”
You’ve probably wondered why every time you run a google search for a desired reason. You find yourself scrolling down at least 3 or so before you actually see a page that doesn’t have that distinct Ad or sponsored logo that we tend to scroll past due to the lack of desired content. This is … More Optimisation of paid search marketing
The internet of things (IOT), is becoming one of the innovative and interesting topics in recent years. Creating great discussion around this crazy technology advancement. Which isn’t surprising due to its ability to have some sort of impact on every single person within the near future. IOT is the ability to be able to connect … More THE FUTURE OF THE IOT
Mobile marketing is a multi-channel digital marketing activity, which aims to have a constant connection with a target consumer through their mobile devices such as smartphones and tablets. When you think about it and put it in to context, this is happening everywhere right now. Think about it, apart from workplaces or professional settings there … More The Ever Growing Mobile Marketing Revolution
Moving on from last week’s blog where we looked at social media marketing and an insight into the impacts it can have on businesses. This week we dive a little deeper into a more specific part of social media marketing, looking at the impacts of a growing trend which is celebrity endorsers. As consumers look … More Whose Influencing Who?
In this day and age social media is everywhere, whether you have a number of accounts or none there is a good chance social media impacts you. In recent years social media has become a major part of people’s day to day lives. Of my short 25 years lived years on earth, I can think … More Social Media Marketing insight