Moving on from last week’s blog where we looked at social media marketing and an insight into the impacts it can have on businesses. This week we dive a little deeper into a more specific part of social media marketing, looking at the impacts of a growing trend which is celebrity endorsers. As consumers look to their favourite trusted personalities for inspiration and recommendations we unravel some key points of such as strategy.
Social media influencers are becoming one of the most intensifying and popular trends for marketing to consumers right now. And for good reason, the price to pay to an influencer for access to their millions of followers is quite minuscule, as compared to the coverage and monetary returns they will receive.
Below are the Instagram accounts of two of the most influential people on social media. Numbers are Powerful!
TRENDING
This trend doesn’t look like dying down anytime soon either, with company saying their budgets for influencer marketing are forecasted to grow substantially. As it is can be a reasonably affordable method and provides substantial benefits such as. Breaking through the clutter of ads and reaching consumers on a personalised approach. It is no surprise estimations for influencer marketing revenue in 2016 alone will exceed $570 million.
Instagram is hot right now
As majority of this content is based around photographs and small videos, Instagram is the number one platform with 93% of influencer marketing campaigns being done on Instagram. With 80 million photos now being uploaded to Instagram daily the platform is the epicentre of influencer marketing.
Marketing strategies for facebook segments
Celebrity endorsers, were a key marketing strategy for Facebook to target 1 out of 4 of their user segments. Targeting their Attention seeker segment which consists of high creation, low consumption users. They found these types of users were very me, me, me glamorising themselves and their lifestyles. As they see themselves very much the same as an influencer, it is no wonder Facebook uses this tool to target them.
If you would like to know more about social media influencing and how to become one. Refer to the link below to watch the one and only Gary Vaynerchuk go through the ins and outs of social media influencing.
Brandon's Marketblog 
It’s interesting with influencers – organisations have the opportunity to get there products out to millions of people in their target markets for very little investment – a lot of influencers promote products that they use even before they were paid to do so. But how much vetting is done on an influencer before ‘hiring’ to promote specific products? What happens when your influencer becomes involved in a scandal? WIll this damage your product’s reputation along with the influencer?
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Yes i agree, their is some risk involved with using influencers. As their image can definitely have a detrimental effect on a brands reputation.
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Really love how you include a video to share more information on how to become a social influencer and information about it as a whole. Very interesting content that I wouldn’t of known about if I hadn’t seen this!
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